Global marketing and advertising research giant, Nielsen, today revealed the results of a survey stating that 29 percent of smartphone owners in U.S. use their phone for shopping related activities.
The survey conducted during the third quarter of 2011 discloses that top activity includes in-store price comparisons (38% of mobile shoppers), browsing products through their mobile web or apps (38%) and reading online product reviews (34%).
This is a euphoric disclosure and shows the level of comfort and ease of accessibility that smartphone owners exude in spite of the fact that majority of the online threats these days are focused on smartphones and tablets. Mobiles OS and browser(s) are safe and secure, but most of them are still evolving and their stability and security is still questionable when compared to desktop and laptop browsers and operating systems.
The vulnerability that comes with smartphone usage for making online payments is evident as only 9 percent of mobile shoppers have used their phone to pay at the register. However, the craving for having an app that can replace their credit card seems to be the next big thing for online shoppers who want to replace their smartphone with their wallets.
Growth in number of app downloads tops the list and is favored by smartphone users more than purchasing products, buying music or video content or buying tickets for an event.
[VIA]
Udit Hotchandani
I'm a technology enthusiast and mobile fanatic from India. I love sharing my knowledge with others. "I am still waiting for some company to like my work and send me a model of their latest mobile device for review" :) My twitter handle is @udit_h On Facebook, I am available at http://www.facebook.com/udit.hotchandani
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