Though sales for Windows Phone 7 in the US have been practically non-existent, Finnish giant Nokia finds comfort in the knowledge that sales have been picking up in the European market.
Looks like Nokia smartphones with Windows Phone 7 software have found love inEurope. InAustria, the beautifully crafted Lumia 800 has been listed by European carrier Orangeas their best-seller. Similarly in London, sales for the said phone drove Windows 7 Phone’s market share to 2.2 percent from 0.4 percent last year. While 220,000 units of Lumia shipment found its way to Germany in the fourth quarter of 2011 according to the research firm Canalys.
Nokia’s new Lumia 800 Windows Phone got an early sales-boost in London after Microsoft, Nokia and wireless provider Orange offered free Xbox 360 for every purchase of Lumia 800 with a contract.
Nokia’s dominance of the European market is a very good sign but the embattled Finnish giant still has a long way to turn things around. They are still the world’s No. 1 maker of mobile phones when you include both traditional cellphones and smartphones, but with Apple and Google’s Android platform’s strong smartphone market performance, Nokia’s global phone market share had been eroding steadily. Research firm Gartner noted that in 2011 its share of the market dropped to 23.8 percent, down from 28.9 percent in 2010 and that Apple has become the world’s biggest smartphone maker.
With Lumia 900 debuting in the US exclusively via AT&T in the coming months, will Nokia and Microsoft finally conquer the elusive American market and finally pave the way for their much-anticipated comeback? Stay tuned!
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Michael Cadiz
A corporate slave by day, a full-time partyphile at night. A true-blue internet bibliophile who spends his day surfing and reading anything and everything about gadgets, TV Shows, and movie reviews. If he's not on the internet, check him out at the local arcade playing Tekken Tag Tournament 2. Follow him on twitter: @ImNotUrAngel23
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